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What do Consumers Think About Seaweed Food Products?
At the end of 2024, an online survey was conducted by Innovate Solutions in four different countries: Ireland, Norway, Spain and Turkey. The aim was to map the current beliefs and associations Europeans consumers have towards seaweed through a survey divided into multiple sections. First section aimed to get a better understanding about the relationship between…
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Exploratory cross-country insights into how Food neophobia and culinary preferences shape willingness to try seaweed products across consumer segments
A new research article featuring contributions from Gonzalo Garrido-Bañuelos, Guro Møen Tveit, Hanne Dalsvåg, Solveig Uglem, Marta Martínez-Sanz and Patricia Lopez-Sanchez has been published in Future Foods (December 2026). Abstract: Seaweed could be considered a traditional element in many Asian cuisines; however, it remains exotic and rare in most Western diets. The current study conducted…
